Online Keyword Advertizing Is Slowly Killing The Newspaper Industry

The press, journalism and journalists are in for a bumpy ride in the years to come as Google, Yahoo, Microsoft and a string of smaller players grab more and more paid advertizing market share which was always their core source of income. We are witnessing a major paradigm shift.

It has already started in many big cities that have seen their familiar daily newspapers disappear from circulation as these went into bankruptcy, unable to pay their bills any longer, laying off entire staffs.

The phenomenon at the root cause of this series of disappearances is the Internet and the biggest player here is Google who enjoys a quasi monopoly in the Paid Per Click market.

The big change is that advertizing has become a much more interesting business for those who know what PPC is all about. PPC advertizing allows for laser precision audience targeting and an equally precise way of measuring results.

It is about keywords.

Internet marketing gurus still have a great deal of things to learn from the paper advertizing industry and the centuries of experience they have accumulated since the first printing presses were invented. This transfer of know how has already started.

But if you are looking for a way of finding the keywords that will allow you to pinpoint your target audience, you will need powerful software tools. One of these is Keyword Research Pro and it exploits Google’s free online keyword research tool in a rather unexpected way.

Google does not agree with the way this software obtains its results, but for those that make use of it, it is nothing less than miraculous. It literally saves hours of boring repetitive work that keyword researchers would have to submit to to find the right term to use in their campaigns.

The danger in Paid Per Click is that one can invest a sum of money for people to click on an advertizing ad and that this does not produce any results. The money is lost without any hope of recovering it later in any way. So if one is on a limited budget, one can only afford so many misses or it is game over.

This is where Google data mining comes in handy. If you have a way of extracting the information you need from Google, it is easy to identify which terms will be worth testing. Making money online becomes a lot easier.

Google is doing its very best to remain neutral. The company could easily shut down access to keyword research or start a program to start charging anyone who wants to do a keyword search. There would be no other way of obtaining the information without paying for it.

Because this is exactly what Keyword Research Pro does. It mines data from the Google database very efficiently and quickly without using what Google refers to as “proper channels”. I dig into this more deeply in other articles on this site.